
Digital Media Campaign Specialist
6 days ago
Job Summary:
We are seeking a highly analytical and detail-oriented Media Buyer to join our team. The successful candidate will be responsible for managing and optimizing ad spend on Facebook and Instagram, building and scaling full-funnel campaigns using data-driven strategies, analyzing performance metrics such as cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), and customer acquisition cost (CAC), developing compelling ad creatives that drive conversions, and producing clear daily reports and being accountable for results.
Key Responsibilities:- Manage and optimize ad spend on Facebook and Instagram
- Build and scale full-funnel campaigns using data-driven strategies
- Analyze performance metrics such as CPL, CTR, ROAS, and CAC
- Develop compelling ad creatives that drive conversions
- Produce clear daily reports and be accountable for results
- Highly analytical with strong math skills and attention to detail
- Experience running Facebook/Meta Ads with a proven track record
- Understanding of key performance metrics and ability to optimize them
- Ability to work independently and take initiative
- A competitive starting salary and negotiable based on experience + results
- 100% Remote work arrangement with flexible hours
- 15 days paid leave per year
- Closed mentorship from an experienced entrepreneur and access to marketing strategies
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