Marketing Operations Associate

4 weeks ago


Bengaluru, Karnataka, India Zeta Services Inc. Full time
About Zeta Services Inc.

Zeta Services Inc. is a leading provider of innovative banking technology solutions. Our mission is to empower financial institutions to deliver modern and digital-native banking products rapidly. We achieve this through our cloud-native and fully API-enabled omni-stack, which supports a wide range of capabilities, including processing, issuing, lending, core banking, fraud, loyalty, and digital banking apps.

As a Marketing Operations Associate at Zeta Services Inc., you will play a pivotal role in streamlining our marketing processes and ensuring high-quality data fuels our success. You will be responsible for developing and implementing data quality processes, automating marketing operations processes, and adapting our marketing operations strategies for newer markets.

Key Responsibilities:
  • Implement data quality processes that demonstrably reduce data errors and improve data accuracy in HubSpot and Salesforce.
  • Develop and automate workflows in HubSpot that lead to measurable efficiency gains.
  • Successfully adapt marketing operations strategies for new markets.
  • Contribute to data collection efforts that enrich contact profiles with valuable information, leading to a quantifiable increase in contact quality scores.
  • Manage data integration between HubSpot and Salesforce, demonstrably reducing data inconsistencies.
  • Build automated workflows in HubSpot that improve internal process efficiencies.

About the Role:

This role is perfect for someone who thrives in a fast-paced environment and enjoys tackling operational challenges. You will possess a strong understanding of data hygiene principles and best practices, as well as experience building and automating workflows in marketing automation platforms. You will also be an excellent communicator and collaborator, able to effectively present data insights and recommendations to stakeholders.

Requirements:
  • Bachelor's degree in Tech (compulsory)
  • 3-5 years of experience in marketing operations, preferably within a B2B SaaS company.
  • Experience working with marketing automation platforms, ideally including HubSpot.
  • Solid understanding of data quality principles and best practices for data hygiene.
  • Proven ability to develop and implement workflows to automate tasks within marketing operations.
  • Experience managing data integrations between marketing automation platforms (HubSpot) and CRM systems (Salesforce).
  • Experience collaborating with cross-functional teams (marketing, sales, leadership) to achieve marketing goals.

What We Offer:

As a Marketing Operations Associate at Zeta Services Inc., you will have the opportunity to make a significant impact by ensuring our marketing operations are efficient, data-driven, and scalable as we expand into new markets. You will also be part of a dynamic and growing company that values innovation, collaboration, and customer satisfaction.

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