Search Engine Optimization Analyst
6 days ago
Job Description
Your responsibilities as an SEO Analyst:
Key Responsibilities:
- Conduct keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Develop and execute strategies for content development in coordination with SEO goals, both general and keyword-specific.
- Implement link building campaigns in coordination with client SEO goals.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, highlighting key areas of importance in accordance with client goals.
- Communicate project development, timelines, and results to team and management.
Qualifications:
- Understanding of SEO concepts across On-Page, Off-Page, and Technical SEO.
- Strong understanding of SEO strategy and its implementation.
- Experience with keyword research, meta suggestions, body copy optimization, and copywriting.
- Experience with unlinked mentions, disavow suggestions, co-citation analysis, content gap, and competitive gap analysis.
- Experience with Google Search Console and SEO software/tools such as Screaming Frog, Ahref, SemRush, or Moz.
- Excellent written and verbal communication skills.
About Us:
We are Publicis Groupe, a global leader in marketing, communication, and digital transformation. We believe in empowering your ambitions and offer a diverse and progressive work environment where learning never stops. Join our team and grow with us
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