Marketing Strategist Leader

2 weeks ago

Bengaluru, Karnataka, India beBeegrowth Full time US$ 1,00,000 - US$ 1,20,000
Growth Marketing Manager Role Overview

This is a challenging, hands-on role where you will own campaign strategy, build tests, analyze performance, and optimize quickly across channels. You will work closely with content, product, and sales teams to drive full-funnel performance.

Key Responsibilities:
  • Campaign Execution & Optimization:
    • Launch and iterate campaigns across Paid Advertising platforms, Email Marketing tools, and SEO strategies
    • Run email and lifecycle sequences in HubSpot (with support from Marketing Operations)
    • Optimize targeting, messaging, and creative using A/B tests and UTM-based attribution
  • SEO & Organic Growth:
    • Own SEO strategy & roadmap: keyword planning, content briefs, topic clusters
    • Coordinate with writers and designers to publish content that drives traffic and leads
    • Use tools like Ahrefs, SEMrush, and Looker Studio to track and improve rankings
  • Account-Based Marketing & Outbound:
    • Partner with Sales Development Representatives to run highly targeted ABM campaigns using tools like Clay, 6sense, and Apollo
    • Generate target account lists using BuiltWith, Seamless.ai, Clearbit, and Hunter.io
    • Personalize outbound campaigns based on firmographic, intent, and engagement data
  • Growth Experiments & Reporting:
    • Define growth hypotheses, run rapid experiments, and measure impact
    • Use HubSpot, Looker Studio, and GA4 to analyze lead funnel performance
    • Report on CPL, ROAS, MQLs, and campaign-level CAC to inform strategy
Requirements:
  • At least 35 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or startup
  • A proven track record of running campaigns that drive pipeline or installs
  • Bachelor's degree in Marketing, Business, or a technical discipline
  • Tool Mastery: HubSpot, Paid ad platforms, SEO platforms, Prospecting, Reporting, Landing pages
Bonus Points:
  • Experience launching PLG products or freemium tools
  • ABM campaign execution using 6sense or Demandbase
  • Strong copywriting instincts for headlines and CTAs

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