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Senior Advertising Specialist

2 weeks ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Overview:

We are seeking a seasoned advertising specialist to join our team and drive growth for e-commerce and home services brands. As a key member of our marketing team, you will be responsible for developing and executing paid advertising strategies that meet or exceed business objectives.

Key Responsibilities:

  • Conduct in-depth research on target audiences to create compelling ad copy and creative concepts.
  • Build strong relationships with clients through effective communication and proactive issue resolution.
  • Design and execute A/B tests to inform data-driven decision-making and optimize campaign performance.
  • Analyze campaign metrics to identify areas for improvement and develop actionable recommendations.
  • Stay up-to-date with industry trends and best practices to ensure our advertising strategy remains competitive and innovative.
  • Collaborate closely with cross-functional teams to achieve shared business goals.

Requirements:

Proven experience managing paid advertising campaigns on Facebook and Google for e-commerce/DTC brands.

Minimum 2-4 years of performance marketing expertise.

Able to effectively analyze and interpret large datasets to inform business decisions.

Solid understanding of advertising principles, including targeting, budgeting, and measurement.