Digital Marketing Expert

5 days ago

Gurgaon, Haryana, India Skin Elements Full time
Social Media Marketing Specialist

We are seeking a skilled Social Media Marketing Specialist to join our team at Skin Elements. This role involves creating and managing original digital content across various social media platforms to increase brand awareness.

Key Responsibilities:

  • Instagram Brand Awareness: Develop and execute strategies to drive brand awareness on Instagram through compelling content and engagement tactics.
  • Social Media Strategy: Plan and strategize the growth of our social media channels based on followers and engagement metrics, aiming to drive organic leads for our business.
  • Content Creation and Management: Create and manage a comprehensive social media calendar, coordinating with creative teams, agencies, and freelancers to deliver high-quality content across all channels.
  • Influencer Marketing: Identify, build, and maintain relationships with influencers to amplify our brand message and increase our reach.
  • Brand Guidelines and Tonality: Ensure all social media content aligns with our brand guidelines, maintaining a consistent tone and message across all platforms.
  • Performance Analysis: Monitor and analyze social media performance, providing regular reports and insights to optimize content and strategies.
  • Cross-Platform Engagement: Manage and grow our presence on YouTube, Twitter, and Quora, tailoring content to each platform's unique audience and engagement style.
  • Hands-On Content Creation: Personally create or facilitate the creation of content, especially Instagram Reels and YouTube Shorts, aiming for viral engagement.
  • Team Development: Initially deliver social media strategies and content personally, with the view to build and lead a dedicated social media team as the company grows and achieves results.

Qualifications:

  • Available for a full-time position in-office.
  • Preferred from Delhi-NCR or willing to relocate.
  • Bachelor's degree in marketing, Communications, or a related field.
  • Proven experience in social media marketing, particularly on Instagram.
  • Expertise in creating engaging Instagram Reels and YouTube Shorts content that aspires to go viral.
  • Demonstrated ability to create content personally or get it done from others; being an influencer or content creator yourself is a significant advantage.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum.

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