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Digital Brand Storyteller

3 weeks ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000

About Us

As a pioneering insurtech platform, we leverage technology to make insurance more accessible and agent-driven.

Role Overview

This is an opportunity for a high-performing digital marketer who can own our social media presence across various platforms. You will develop compelling content strategies that drive brand engagement, generate qualified leads, and showcase partner stories while building a scalable brand narrative.

Key Responsibilities

  • Social Media Strategy & Execution
    • Develop monthly content calendars and campaign plans for multiple platforms.
    • Drive follower growth, brand engagement, and lead generation across platforms.
    • Build and scale impactful IPs like storytelling initiatives.
    • Stay ahead of platform trends and recommend innovations to improve visibility and engagement.
  • Content & Creative Leadership
    • Own storytelling for business narratives across digital content formats.
    • Collaborate with design, video, and writing teams to produce high-impact creatives.
    • Write compelling copy and scripts aligned with the brand voice.
  • Lead Generation & Performance Marketing Support
    • Leverage social media to drive high-intent leads and support partner onboarding.
    • Collaborate with the performance marketing team to optimize paid campaigns.
    • Track lead quality, cost per lead (CPL), and conversion metrics through analytics and CRM inputs.
  • Analytics, Reporting & Optimization
    • Track and report on KPIs: engagement rate, follower growth, traffic, lead generation, conversions.
    • Use insights to optimize content strategy and execution.
    • Benchmark performance against competitors and industry leaders.
  • PR & Media Visibility
    • Support the PR team in amplifying leadership articles and business milestones.
    • Coordinate with the PR agency for media coverage of campaigns.
    • Contribute to content for press releases and employee initiatives.

Requirements

  • 5-7 years of experience in social media marketing with content + performance exposure.
  • Proven ability to run engaging campaigns that convert and build brand equity.
  • Strong understanding of platform trends, analytics, and engagement formats.
  • Experience with lead-gen driven campaigns across LinkedIn, Meta, and YouTube.
  • Excellent writing and communication skills.
  • Tools: Social media management tools, Hootsuite, Canva, LinkedIn Campaign Manager, YouTube Studio.

What You'll Enjoy About This Role:

  • A chance to shape the narrative of a leading B2B insurance platform.
  • Work with real stories, real impact, and a mission that empowers partners.
  • Be at the intersection of purpose, technology, and scale.
  • High ownership role with the freedom to experiment and create.