Adtech Professional

Job Description:

We are seeking a highly skilled Digital Adtech specialist with a strong background in Ad Tech and hands-on experience in campaign optimization and troubleshooting. The ideal candidate will have a minimum of 5 years of experience working with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) and possess in-depth knowledge of digital advertising technologies.

About the Role

This position involves managing and optimizing digital advertising campaigns across various platforms, ensuring high performance and effective media buying strategies.

Key Responsibilities:

• Campaign Troubleshooting & Optimization: Troubleshoot and optimize digital advertising campaigns, ensuring high performance and addressing issues across DSP and SSP platforms. Collaborate with cross-functional teams to refine campaign strategies based on data insights.
• DSP and SSP Management: Proficiently manage and execute campaigns across DSPs and SSPs. Develop strategies to maximize ROI and ensure effective media buying.
• Tag Implementation & Management: Create, test, and manage tracking tags and pixels to ensure correct data capture and performance measurement. Ensure proper tag deployment across various platforms.
• Bidding & Targeting Strategies: Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance. Understand and implement sophisticated targeting techniques to ensure ads reach the right audience segments.
• Video Campaign Expertise: Design, manage, and optimize video-based campaigns across multiple platforms. Ensure adherence to video specifications, tag configurations, and quality reporting.
• Data-Driven Reporting & Analysis: Utilize reporting tools to track campaign performance, analyze key metrics, and generate insights for optimization. Provide regular reports to internal stakeholders with actionable recommendations.

The successful candidate should possess the following qualifications:

• Minimum 5 years of hands-on experience in digital marketing, specifically in Ad Tech (DSP/SSP).
• Strong experience in campaign optimization and troubleshooting across digital advertising platforms.
• Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs.
• Hands-on experience managing video-based campaigns, including video specs, tag setup, and quality reporting.
• Experience in managing and troubleshooting CTV campaigns, with focus on platforms, creatives, and performance tracking.
• Expertise in tag management, tracking, and troubleshooting across multiple platforms.
• Proficient in campaign management tools, ad servers, and analytics tools.
• Strong analytical skills and the ability to generate insights from performance data.
• Ability to manage multiple campaigns and projects in a fast-paced environment.
• Excellent communication skills to collaborate with internal teams and external partners.

The ideal candidate should have the following skills:

• Experience with programmatic advertising and real-time bidding.
• Familiarity with industry tools like DV360, The Trade Desk, MediaMath, and others.
• Working knowledge of Google Tag Manager and other tag management solutions.
• Understanding of video formats, VAST, VPAID, and player integrations.
• Experience with CTV-specific DSPs or platforms is a strong plus.
• HTML, JavaScript, and bid response data to support campaign troubleshooting and optimization would be a plus factor but not mandatory.