
Digital Content Manager
2 days ago
Social Media
Key Responsibilities:- ">
- Content Creation and Management: Plan, create, and execute monthly content calendars aligned with campaigns and business goals.
- Collaboration and Creativity: Work with designers, video editors, and copywriters to develop engaging posts, reels, shorts, and stories.
- Posting and Engagement: Publish daily content across Instagram, YouTube, Facebook, and LinkedIn while managing community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).
- Analytics and Reporting: Track user engagement insights and share them with the team. Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube). Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.
- Testing and Optimization: Execute A/B testing of creatives, ad copies, and landing pages. Run retargeting campaigns and support funnel optimization.
- Reporting and Insights: Prepare and maintain weekly performance reports. Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
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- Proven experience in social media management and content creation.
- Strong collaboration and communication skills.
- Ability to work independently and prioritize tasks effectively.
- Familiarity with social media platforms, including Instagram, YouTube, Facebook, and LinkedIn.
- Knowledge of analytics tools and reporting software.
- Experience with paid advertising on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
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