Digital Marketing Strategist

3 weeks ago


Hyderabad, Telangana, India Randstad Global Capability Center Full time

About Randstad Global Capability Center:

We are a trusted digital enablement partner facilitating accelerated transformation for businesses through global talent, capacity, and solutions.

This is why it's not just about attracting top talent; it involves shaping a culture and work environment that supports our individuals, enabling them to flourish and reach their highest capabilities.

Our ideal candidate will be responsible for developing social media programs and campaigns to achieve business objectives.

Responsibilities

  • Develop social media concepts and themes to drive brand awareness and generate interest in Randstad Digital solutions and services
  • Maintain an on-going social media editorial content calendar
  • Collaborate with internal stakeholders and regional teams to get inputs for content and creative development
  • Communicate effectively with leadership and senior management on social media plans
  • Define key performance indicators (KPIs), key performance measures (KPMs) and other metrics for social media programs and campaigns
  • Publish social media content and posts across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube
  • Use tools such as Buffer, Hootsuite, Sprout Social or any other social media marketing tools for scheduling and managing posts across multiple handles and regions
  • Monitor performance of campaigns and programs, analyze data, and recommend insights to improve social media performance

Requirements and skills:

  • Experience in social media marketing, social media content generation, or a similar role
  • Aptitude for crafting engaging content and storyboards
  • Knowledge of best practices for social media platforms such as Facebook, Twitter/X, Instagram, LinkedIn, YouTube, Pinterest, etc.
  • Excellent verbal and written communication skills
  • Natural curiosity, problem-solving mindset, and new technology adopter

The estimated salary for this role is $80,000 - $110,000 per year. We offer a dynamic work environment, flexible working hours, and opportunities for growth and professional development.



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