Senior Brand Developer

1 day ago

India beBeeLuxury Full time ₹ 20,00,000 - ₹ 25,00,000
Brand Development Expert

Overview:

The Brand Development Expert oversees the strategic development of a luxury brand's identity, voice, and global presence. This role combines brand management with high-level communications and public relations strategy to ensure the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres.

  • Define and Refine the Brand's Identity: Develop and refine the brand's core identity, values, and positioning within the luxury landscape.
  • Craft Narrative and Messaging Frameworks: Translate the creative vision into long-term brand narratives and seasonal storytelling, ensuring seamless connection between product and market relevance.

This role is key to shaping and communicating our brand's legacy. We seek an experienced expert who can blend tradition with modern relevance, ensuring our voice remains timeless.


Key Responsibilities:

  • Develop Strategic Brand Positioning: Define and refine the brand's core identity, values, and positioning within the luxury landscape.
  • Craft Consistent Brand Voice: Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
  • Build Luxury Relationships: Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.

Benefits:

  • Meaningful Connections: Cultivate meaningful connections across luxury media, influencers, and cultural spheres.
  • Timely Insights: Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.

Requirements:

  • Expertise in Brand Development: Proven experience in developing and refining luxury brand identities, voices, and global presences.
  • Strong Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging frameworks.

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