Digital Analytics Strategist
1 week ago
About Cybage
Cybage Software Pvt. Ltd is a technology consulting organization specialized in outsourced product engineering services.
We provide innovative solutions focused on modern technologies, enabled by our scientific and data-driven system called Decision MinesTM for Digital Excellence.
About the Position
As a Web Analytics Lead, you will oversee our digital analytics strategy and drive actionable insights from our online properties.
The ideal candidate should possess a strong analytical mindset, excellent communication skills, and a deep understanding of web analytics tools and methodologies.
You will play a critical role in optimizing the accounts' digital performance, identifying areas for improvement leading to strategic decision-making.
Responsibilities:
- Develop comprehensive strategies for implementing GA4, GTM, and GA360 to meet client objectives.
- Generate performance reports and insights based on the data attributed in analytics platforms.
- Lead a team of analysts, providing mentorship and guidance to ensure project success.
- Troubleshoot technical issues and provide timely resolutions to the team and stakeholders.
- Establish and maintain strong relationships with internal stakeholders and clients.
- Create and maintain detailed documentation for tracking implementations, configurations, and strategies.
- Develop compelling presentations and strategy plans to communicate findings and insights effectively.
Required Skills and Qualifications
- Familiarity with other analytics and tag management platforms like Firebase Analytics and Web Analytics tools.
- Exposure to performance marketing (SEM), SEO, and other digital marketing channels.
Benefits
We offer a competitive salary of $120,000 per annum, depending on location, experience, and qualifications.
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