
Full-Time Digital Marketing Specialist
7 days ago
About Us
We're a remote talent matching company that works with startups and agencies across various sectors.
Job Overview
This is a full-time, fully remote role requiring US hours (3 pm - 12 am IST).
Key Responsibilities:
- Manage end-to-end multiple client accounts, driving performance through strategic campaign optimization and building strong client relationships.
- Ideate, manage, and optimize e-commerce digital marketing campaigns across platforms to drive traffic, engagement, sales, and return on ad spend.
- Develop effective audience targeting strategies within platform limitations.
- Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns.
- Demonstrate a deep understanding of clients' business positioning and provide creative recommendations aligned with industry best practices.
- Maintain, troubleshoot, and analyze data insights (cost-per-click, click-through rate, cost per action, return on ad spend, lifetime value, conversion rate) to ensure campaigns meet or exceed targets.
- Build insightful reports with actionable insights for clients.
- Expand to new, innovative platforms when relevant.
Technical Requirements:
- 4+ years experience managing monthly budgets of $50K+
- Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising)
- Understanding of feed management and e-commerce consumer behavior
- Experience with Google Analytics and Tag Manager, including troubleshooting
- Familiarity with project management tools (e.g., ClickUp, Asana, Basecamp)
Accountabilities:
- Manage 5-7 paid media client accounts, communicating effectively with clients.
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