Head of Brand Messaging

1 day ago

Delhi, Delhi, India beBeeEditorial Full time ₹ 15,00,000 - ₹ 28,00,000
Editorial Director Job Description

We are seeking a highly skilled Editorial Director to lead our brand's verbal identity and messaging strategy across all touchpoints.

The successful candidate will have 8-10 years of experience in brand editorial, content strategy, or creative leadership, ideally in fashion, lifestyle, tech, or consumer categories. They will have a proven track record of success in storytelling across channels: ATL, digital, UX, CRM, and performance.

The ideal candidate will possess a deep understanding of tone systems, narrative frameworks, and brand architecture. They will also have strong editorial judgment, with a data-informed mindset, and be able to write across styles from brand voice to product copy to conversion CTAs.

  • Main Responsibilities:
  • Develop and evolve the brand's tone of voice across all touchpoints
  • Lead verbal storytelling for all major campaigns, collections, and brand moments
  • Oversee content across web, app, CRM, performance marketing, packaging, retail, and more
  • Localize brand voice and messaging strategy for global markets

Skillset Requirements:

  • Key Skills:
  • Brand editorial, content strategy, or creative leadership experience
  • Storytelling across channels: ATL, digital, UX, CRM, and performance
  • Tone systems, narrative frameworks, and brand architecture expertise
  • Data-informed decision-making and strong editorial judgment
  • Ability to write across styles from brand voice to product copy to conversion CTAs

About This Role:

  • This is an opportunity to join our team as a key leader in shaping our brand's voice and messaging strategy.
  • As an Editorial Director, you will be responsible for driving content that reflects cultural and regional relevance while maintaining brand consistency.
  • You will work closely with cross-functional teams to ensure messaging is expressive, effective, and KPI-aligned.

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