Consumer Products Lead

4 weeks ago


Bengaluru, Karnataka, India Audio-Technica (S.E.A) Pte Ltd India Liason Office Full time
Key Responsibilities:
  • Manage all aspects of the consumer business for Audio-Technica in India, including headphones, microphones, turntables, electronics, and accessories.
  • Achieve sales targets set by the company.
  • Optimize online and offline distribution channels for consumer product lines.
  • Establish and manage relationships with online retailers and large format retail organizations in India.
  • Develop in-depth knowledge of Audio-Technica and competitive products, applications, features, and category trends.
  • Understand the market and implement product plans, pricing, promotion, and placement strategies to grow the channel, brand awareness, and increase brand perception.
  • Develop and implement comprehensive marketing, advertising, event, and public relations plans to increase brand awareness.
  • Ensure consumer product-related information on the A-T India website is up-to-date.
  • Manage social media interaction for the brand.
  • Provide market information and competitive studies to the management team.
  • Deliver weekly and monthly reports and other MIS documents as required.


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