Digital Marketing Specialist with Creative Expertise
5 days ago
We are seeking a talented Digital Marketing Specialist to join our team at Multiplier AI, India's top healthcare AI firm going for an IPO. This position is for USA-client.
About Us:
Our clientele includes Abbott, Cipla, Sun Pharma, Glenmark, and Galderma. Our AI-driven products help pharma companies optimize their operations, enhance decision-making, and drive growth.
Job Description:
As a Digital Marketing Specialist, you will be responsible for managing social media channels, creating compelling content, and driving engagement through various digital platforms. You should possess a strong understanding of social media marketing, with proficiency in graphic design, video editing, and content writing.
Key Responsibilities:
- Develop and implement effective social media strategies to increase brand awareness, engagement, and audience growth.
- Create and curate high-quality, engaging content (text, images, videos) tailored for different social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Design eye-catching graphics and visuals for social media campaigns using tools like Adobe Photoshop, Canva, or similar software.
- Edit videos for promotional content and social media advertisements using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
- Conduct research on current trends, competitors, and audience preferences to inform content strategy.
- Monitor and analyze social media metrics to evaluate the success of campaigns and adjust strategies accordingly.
- Engage with followers, respond to comments, and manage online community interactions to foster relationships and enhance brand loyalty.
- Collaborate with marketing and creative teams to align social media efforts with overall marketing goals.
- Stay up-to-date with the latest social media trends, tools, best practices, and technologies.
Requirements:
- Bachelor's degree in Marketing, Communications, Media, or a related field is preferred.
- 1 to 3 years of experience in social media management, digital marketing, or a related field.
- Proficiency in graphic design and video editing tools (Adobe Creative Suite, Final Cut Pro, Canva, etc.).
- Strong writing and communication skills with a keen eye for detail and creativity.
- In-depth knowledge of various social media platforms, their algorithms, and engagement strategies.
- Ability to work independently and as part of a team in a fast-paced environment.
- Basic understanding of SEO and content marketing principles is a plus.
What We Offer:
- A creative and collaborative work environment.
- Opportunities for professional growth and development.
- Exposure to various aspects of digital marketing and brand management.
- Flexible working hours and a supportive team culture.
The estimated salary for this position is ₹20,000 per month, considering the location in Madhapur, Hyderabad.
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