Digital Marketing Specialist

1 day ago

Tiruchi, Tamil Nadu, India beBeePerformance Full time US$ 60,000 - US$ 80,000

Job Description:

We are seeking a strategic marketing expert to manage and optimize advertising campaigns for B2B lead generation and brand awareness. The ideal candidate will have a strong foundation in digital marketing, hands-on experience with Ads, and a proven track record of generating qualified leads and delivering measurable ROI.

Key Responsibilities:

  • Develop and implement audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics.
  • Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
  • Manage campaign budgets efficiently to ensure high ROI.
  • Prepare detailed performance reports and present findings to internal stakeholders and clients.
  • Stay up to date with platform updates and B2B marketing trends.

Required Skills and Qualifications:

  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is a must.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter/X).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is a plus.

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