Digital Marketing Specialist

2 days ago

Kannur, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

About Us:

We're a marketing and communications agency that drives growth for our clients through strategic creativity.

With 100+ success stories across various industries, we've delivered tangible impact through compelling storytelling and data-driven campaigns.

We offer services like social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy—executed by a team of creative strategists and marketers.

Key Responsibilities:

  1. Strategy Development & Execution: Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  2. Multi-Channel Campaign Management: Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
  3. Data & Performance Analytics: Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways. Use data to inform decisions and iterate on strategy for continuous improvement.
  4. Budget & ROI Management: Manage digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency. Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.
  5. Campaign Optimization & Experimentation: Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations. Stay agile and responsive to market dynamics to meet evolving campaign objectives.
  6. Innovation & Channel Exploration: Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance. Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.

What We're Looking For:

  • Strong understanding of performance marketing principles and strategies
  • Experience with multi-channel campaign management and optimization
  • Proficiency in data analysis and interpretation
  • Excellent communication and project management skills

Why Join Our Team:

At our agency, you'll have the opportunity to work with a talented team of creatives and strategists who share your passion for driving results through innovative marketing solutions. Together, let's grow brands and deliver measurable impact.

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