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Brand Strategy Lead
2 weeks ago
Job Title: Brand Strategy Lead
OverviewWe are seeking an experienced and visionary brand strategy lead to develop a comprehensive marketing strategy that drives business growth.
Key Responsibilities:- Develop and implement brand strategies that support the company's overall objectives and vision
- Oversee market research efforts to stay ahead of industry trends and competitor analysis
- Liaise with cross-functional teams to ensure seamless customer service, distribution, and other operational aspects
- Design and coordinate promotional campaigns across digital and press channels
- Build and lead a high-performing team of brand professionals
- Establish strategic partnerships to drive business growth
- Proven experience as brand strategist or similar role
- Strong background in developing efficient brand strategies and business plans
- Excellent understanding of market research and data analysis methods
- Ability to apply marketing techniques across digital and non-digital channels
- Understanding of various business disciplines, including IT and finance
- Proficient in MS Office and business software
- Outstanding communication and interpersonal skills
The ideal candidate will possess a strong understanding of branding principles and be able to develop innovative marketing solutions. The position requires excellent leadership and collaboration skills, as well as the ability to work effectively in a fast-paced environment.
