Strategic Communications Lead

6 days ago

Alleppey, Kerala, India beBeeCommunications Full time ₹ 8,00,000 - ₹ 12,00,000
Marketing Communications Role

This position involves managing public relations activities, including developing and maintaining relationships with media outlets and crafting press releases.

We are seeking a Marketing Communications Specialist to oversee agency and vendor relationships, ensuring effective collaboration and delivery of high-quality services.

The ideal candidate will handle media management, including planning and executing media campaigns and monitoring media coverage.

The role requires developing and executing collaborations with key opinion leaders (KOLs) to enhance brand visibility and credibility.

The successful candidate will identify, negotiate, and manage brand sponsorships and collaborations to align with marketing objectives.

Coordination of participation and sponsorships of industry events is also required to maximize brand exposure and networking opportunities.

In this role, you will plan and execute on-the-ground event activations to engage target audiences and promote brand experiences.

Key Responsibilities
  • Manage public relations activities, including media relations and press release writing
  • Oversee agency and vendor relationships, ensuring effective collaboration and delivery of high-quality services
  • Handle media management, including planning and executing media campaigns and monitoring media coverage
  • Develop and execute collaborations with KOLs to enhance brand visibility and credibility
  • Identify, negotiate, and manage brand sponsorships and collaborations to align with marketing objectives
Requirements
  • Minimum 1 year of experience as a Marketing Manager/PR Manager with creative agencies, luxury, entertainment, or hospitality
  • Experience managing public relations and media purchasing
  • Experience with brand collaborations
  • Experience with collaborations with content creators and KOLs
  • Experience in identifying and participating in industry events
  • Proficient communication skills in English
  • Experience with managing brand sponsorships
  • Proficiency in using office tools

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