Senior Industrial Marketing Strategist
2 weeks ago
At Classic Search Private Limited, we are seeking an experienced Senior Industrial Marketing Strategist to join our team in Pune. This is a full-time office-based role that offers a competitive salary and the opportunity to work on challenging marketing projects.
About the RoleWe are looking for a highly skilled marketing professional with 1-3 years of experience in B2B marketing, preferably in the machinery or industrial equipment sector. The ideal candidate will have a strong understanding of digital marketing tools, including SEO, PPC, and email marketing platforms, as well as CRM software.
The successful candidate will be responsible for developing and executing B2B marketing strategies to promote our client's machines in key markets. This will involve creating and managing brochures, technical papers, and blog post content describing the value of the machines manufactured by our client.
You will also track campaign performance, conduct market research to identify trends, competitor offerings, and customer needs, and coordinate industry events, trade shows, and customer seminars to ensure our brand stands out and gains attention.
Key Responsibilities:
- Develop and execute B2B marketing plans for our client's machines targeting specific manufacturing sectors and customer segments such as Food Industry, Fine Chemicals Industry, Animal Feed Industry, and Pharma Products Manufacturing Industry.
- Create and manage online and offline marketing content about the various Automated machines manufactured by our client and sold to various end users in industries like Food Industry, Fine Chemicals Industry, Animal Feed Industry, and Pharma Products Manufacturing Industry.
In addition to these responsibilities, you will be required to have a strong understanding of the functioning of machines and be able to translate the value add of machines in creatively composed Brand communications.
About YouTo be successful in this role, you will need to have:
- A BE + MBA qualification from a top Engineering Institute and Premier Management school.
- A minimum of 1-3 years of experience in B2B marketing / marketing of machines.
- Experience in B2B marketing, preferably in the machinery or industrial equipment sector.
- Proficiency in digital marketing tools (e.g., SEO, PPC, email marketing platforms) and CRM software.
- A deep understanding of the Engineering Industry, Automated Machine Manufacturing industry, Heavy Machinery Manufacturing Industry, and Industrial Machines manufacturing industry.
We offer a competitive salary of ₹12,00,000 per annum, depending on experience, plus additional benefits. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your profile for consideration.
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