Strategist of Global Market Development

13 hours ago

Vellore, Tamil Nadu, India beBeeMarketing Full time US$ 1,50,000 - US$ 2,50,000

Global Marketing Strategist

This is a high-impact leadership role responsible for building and executing a comprehensive global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions the organization as a market leader in workforce management and talent technology.

The successful candidate will drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations, including US, EU and APAC. They will also develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.

In addition to these responsibilities, the Director will oversee the creation of compelling content, including whitepapers, case studies, webinars, industry reports, and blogs that establish the organization as a trusted authority in workforce solutions.

  • Key Responsibilities:
  • Develop and execute a strategic plan to drive brand awareness, lead generation, and customer engagement across global markets.
  • Position the organization as the premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate the platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations, including US, EU and APAC.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
  • Oversight of content creation, including whitepapers, case studies, webinars, industry reports, and blogs that establish the organization as a trusted authority in workforce solutions.

Requirements:

  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Prior experience driving significant growth for a B2B SaaS platform over a 2-3 year period.
  • Extensive experience in US, EU and other global markets.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.

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