
Game Growth Strategist
6 days ago
About the Position
We are seeking a User Acquisition Manager to lead paid growth across Android, iOS, and Facebook Instant Games. This is a high-ownership role focused on scaling games profitably through precision targeting, smart bidding, and creative iteration.
Key Responsibilities:
- Plan, execute, and continuously optimize paid UA campaigns across multiple channels.
- Develop and manage budgets with the goal of maximizing return on ad spend (ROAS).
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
- Build robust attribution models and cohort analyses using AppsFlyer or similar tools.
- Collaborate with product teams on monetization strategies and funnel optimization.
Requirements:
- 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, cost per acquisition (CPA) analysis, and predictive ROAS models.
- Familiarity with attribution platforms and key metrics such as average revenue per user (ARPU), average revenue per daily active user (ARPDAU), and retention.
Benefits:
- Competitive salary + equity.
- Remote-first culture with flexible hours.
- Access to real-time data, automation tools, and budget autonomy to execute fast.
Note:
- The ideal candidate will have a passion for casual gaming and interest in behavioral psychology for player acquisition.
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