
Digital Advertising Expert
7 days ago
About the Role:
We are seeking a highly skilled Digital Advertising Expert to drive results for our clients and internal brands across Meta (Facebook & Instagram) and Google platforms.
The ideal candidate will have expertise in strategizing, executing, and optimizing ad campaigns, as well as experience working with creative teams to build high-performing campaigns.
Key Responsibilities:
- Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
- Monitor campaign performance daily and optimize for conversions, return on ad spend, and cost per lead.
- Conduct A/B testing on creatives, audience segments, and landing pages.
- Generate campaign performance reports and insights using analytics tools.
Requirements:
- 2–3 years of experience in running Meta & Google Ads campaigns.
- Strong understanding of digital media KPIs like click-through rate, return on ad spend, cost per click, and cost per lead.
- Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
- Data-driven mindset with a keen eye for campaign insights and optimizations.
Bonus Points:
- Experience with remarketing, lookalike audiences, and funnel-based targeting.
- Certification in Google Ads or Meta Blueprint.
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