Marketing Campaign Specialist

4 weeks ago


Delhi, Delhi, India Randstad Enterprise Full time
Job Title: Marketing Campaign Specialist

At Randstad Enterprise, we are seeking a highly skilled Marketing Campaign Specialist to join our team. As a key member of our marketing team, you will be responsible for executing and optimizing account-based sales and marketing (ABSM) led digital marketing campaigns across our enterprise concepts to achieve business objectives.

Key Responsibilities:
  • Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments.
  • Utilize data-driven market insights and customer data to build targeted, personalized campaigns.
  • Work closely with cross-functional B2B marketing teams to ensure seamless campaign execution and alignment with broader organizational goals.
  • Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness.
  • Leverage ABSM platforms, marketing automation systems, CRM tools, and analytics platforms to support ABSM campaign execution, measurement, and optimization.
Requirements:
  • Bachelor's degree in Marketing, Business, or comparable education, or proven experience (3 years) in digital marketing and ABSM with a focus on campaign management and execution.
  • Experience at a large global enterprise is a plus.
  • Proven experience in executing and optimizing successful B2B marketing/ABM campaigns.
  • Good understanding of B2B demand generation principles.
  • Strong understanding of digital marketing channels and platforms.

We are looking for a highly motivated and experienced professional who can thrive in a fast-paced environment and drive results-oriented marketing campaigns. If you have a passion for digital marketing and a strong desire to learn and grow with our company, we encourage you to apply for this exciting opportunity.



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