Digital Marketing Director for Business Growth
7 days ago
About Airtel Business:
Airtel Business is a leading provider of secure connectivity and technology communications solutions across India, the US, Europe, Africa, the Middle East, Asia-Pacific, and SAARC.
We pride ourselves on being the No. 1 in Connectivity, Cellular IoT, CPaaS, and among the top three Data Centers in India.
Our mission is to empower businesses to accelerate their digital transformation and achieve their evolving goals.
Key Responsibilities:
- Lead Performance Marketing for SMB segment of Airtel Business
- Develop growth strategy to drive user and revenue growth across web and app channels
- Analyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/ funnel enhancement to derive immediate impact on KPIs
- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth
- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis
Preferred Candidate:
- 3-5 years of experience in performance marketing role, preferably in the B2C or SaaS domain
- Possesses First Principle thinking, exceptional attention to detail, great analytical bent
- Hands on experience on running campaigns across Google Search, Display, Facebook, Third Party App, App Campaign and Social Channels
- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics
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