Digital Marketing Strategist

7 days ago

varanasi, India beBeeMarketing Full time

Job Title: Marketing Technology SpecialistWe are seeking a skilled Marketing Technology Specialist to join our team. As a key member, you will be responsible for managing and optimizing the Adobe stack for personalized customer journeys and actionable insights.This role suits those passionate about making real impacts on client decision-making and drive business growth through data-driven marketing strategies.Key Responsibilities:Be the primary client-facing expert for India operations, guiding strategy and executionManage, configure, and optimize Adobe Solutions: Analytics, Customer Journey Analytics (CJA), Experience Platform (AEP), Launch, TargetPartner with cross-functional teams to ensure MarTech solutions align with business goalsAnalyze customer data to generate actionable insights for campaign targeting, personalization, and engagementSupport and optimize A/B and multivariate testing strategies with Adobe TargetTroubleshoot and resolve technical and data issues in the MarTech stackStay updated on industry trends, Adobe product updates, and best practicesProvide training, documentation, and knowledge-sharing across internal teamsRequirements & Qualifications:Hands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, TargetStrong knowledge of digital marketing concepts, customer journeys, and personalizationFamiliarity with JavaScript, web tagging, and data collection frameworksStrong analytical mindset with problem-solving skillsExcellent communication & client-handling abilities, able to simplify technical conceptsRelevant Adobe certificationsBachelor's degree in marketing, Computer Science, Data Analytics, or related fieldWhy This Role is Ideal for You:This is an excellent opportunity to grow your career in marketing technology, working closely with global stakeholders and collaborating with cross-functional teams. You'll have the chance to work on cutting-edge projects, stay updated on industry trends, and develop your skills in Adobe suite.

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