Digital Campaign Strategist

2 days ago

varanasi, India beBeeDigitalMarketing Full time

Key ResponsibilitiesWe are seeking a Digital Advertising Manager to lead the planning, execution, and optimization of Google Ads campaigns. As a key member of our marketing team, you will be responsible for designing, implementing, and managing campaigns across search, display, shopping, and video.Develop and implement Google Ads campaigns that achieve maximum ROI and growth objectives.Conduct audience, keyword, and market research to refine targeting and ad relevance.Collaborate with creative and brand teams to align advertising with seasonal collections and campaigns.Track, analyze, and report on performance data with actionable insights.To succeed in this role, you will need strong knowledge of performance marketing, bidding strategies, and conversion tracking. Proficiency in Google Analytics and related reporting platforms is also essential.Excellent analytical, organizational, and communication skills are required, as well as a customer-focused mindset and ability to balance data-driven decision making and brand storytelling.Why This Role MattersThis role offers the opportunity to make a meaningful impact on our business through effective digital advertising strategy and campaign execution.

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