Digital Advertising Strategist

1 week ago


varanasi, India beBeePaidAdvertising Full time

Professionals with a knack for paid advertising are invited to apply for this Senior Paid Ads Specialist position. As a high-performing marketing expert, you will play a crucial role in strengthening our digital advertising efforts.This full-time opportunity is open to candidates with 4 to 8 years of experience and a proven track record in running and scaling successful Facebook and Instagram campaigns. The ideal candidate will have expertise in managing teams, guiding campaign strategies, and analyzing performance metrics.Collaborate with cross-functional teams to develop and launch targeted ad campaigns on Facebook and InstagramDesign and implement data-driven strategies to optimize budget allocation and maximize return on investment (ROI)Monitor and analyze key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), cost per mille (CPM), return on ad spend (ROAS), and cost per action (CPA)Develop and execute A/B testing strategies to refine ad creative, copy, targeting options, and landing pagesStay up-to-date with the latest platform updates, features, and best practices to drive continuous improvementFor more experienced professionals, provide guidance and support to junior team members to help them grow and develop in their careers



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