Digital Media Campaign Manager

4 days ago


thiruvananthapuram, India beBeeMedia Full time

Performance Media Strategist RoleWe are seeking a skilled and data-driven media strategist to drive profitable campaigns across various performance verticals.Key Responsibilities:Campaign Management & OptimizationPlan, launch, and optimize performance campaigns across multiple platforms.Manage budgets efficiently with focus on ROI and KPIs such as EPC, CPA, CR, ROAS, and LTV.Conduct A/B testing on creatives, targeting, and placements to maximize campaign performance.Scale winning campaigns while maintaining profitability.Creative StrategyDevelop ad concepts to identify winning creatives and angles for various performance campaigns.Data & ReportingTrack performance metrics daily and provide actionable insights to inform optimization strategies.Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Relationship & Offer ManagementNegotiate payouts, secure exclusive offers, and unlock higher caps.Evaluate new offers and traffic sources for profitability.



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