Head of Digital Performance

2 days ago


bhavnagar, India beBeeMarketing Full time

Join a leading brand in the education sector as we seek an Assistant Vice President- Performance Marketing. This is a challenging role that will require you to build and own a robust performance marketing strategy for Amazon PPC campaigns across various geographies.This individual will be responsible for delivering ROI/ROAS targets, owning the performance marketing P&L, and leading a team in executing and optimizing Amazon PPC campaigns.The ideal candidate will have experience in Amazon advertising (AMS) with at least 4 years of experience and a proven track record of owning Amazon marketing P&L.We are looking for someone who can create automated dashboards for periodic reporting on Amazon sales and spends, optimize conversions by studying relevant search terms using tools like Helium, and target relevant audiences.In addition, this person should be able to partner with Amazon to create competitive Joint Business Plans, DSPs, etc., study competitor strategies and marketing benchmarks, conduct market research for new product ideas and category trends, and collaborate cross-functionally with inventory planners, brand marketers, supply chain, etc. to improve customer experience.Required skills and qualificationsExperience: At least 4 years of experience in Amazon advertising (AMS)P&L Management: Experience in owning the Amazon marketing P&LBaby Category Preference: Experience in baby category preferredLocation: Dadar, Mumbai,



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