Head of Marketing

4 days ago

Bhavnagar, India iSummation Technologies Pvt Ltd. Full time

Location: Ahmedabad, Gujarat, India. Experience: 8+ Years Employment Type: Full-time Responsibilities: - Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets. - Lead cross-channel campaigns (SEO/SEM, Social Media, Email, Paid Ads, Influencer & Display). - Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation. - Drive performance marketing to achieve lead generation, conversion, and revenue targets. - Review campaign posts, communication materials, creative assets, and messaging approvals. - Manage and review the team's daily deliverables, including social media posts, campaigns, and content calendars. - Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals. - Evaluate the performance of campaigns using analytics tools and prepare data-driven reports. - Align digital initiatives with product roadmap, demand trends, and market feedback. - Analyse market research to understand product positioning, demand patterns, and competitor activities. - Oversee content strategy and localisation to fit regional audience preferences. - Manage brand reputation and engagement across all online platforms. - Identify emerging marketing tools, trends, and digital innovations for business growth. - Create marketing automation workflows and manage CRM-based lead nurturing funnels. - Monitor KPIs, web analytics, cost metrics, and campaign ROI. - Support offline demand generation through corporate events, conferences, and networking platforms. - Collaborate with Business Development on lead quality and funnel health. - Prepare regular performance reports, insights, and recommendations for leadership. - Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes. - Build, mentor, and expand a high-performing marketing team across time zones. - Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives. - Implement retargeting and remarketing strategies to increase conversion touchpoints. - Track customer engagement behaviour, retention metrics, and product adoption signals. Requirements: - Proven experience managing digital marketing across Domestic & Global Markets. - Strong understanding of online & offline demand generation channels. - Hands-on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools. - Experience with CRM systems and performance analytics. - Excellent knowledge of content marketing, lead generation funnels, and brand positioning. - Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously. - Strong analytical, leadership, and communication skills. - Excellent understanding of audience behaviour, cultural nuances, and trends. - Experience in managing large marketing budgets with measurable outcomes. - Ability to thrive in fast-changing market environments. - Growth-driven mindset with strong analytical ability.

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