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Chief Customer Engagement Strategist

2 weeks ago

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Braze Consultant Job DescriptionAs a Braze consultant, you will lead strategic planning, setup, and optimization of customer engagement programs.This role requires strong platform expertise, marketing automation knowledge, and stakeholder management skills.Provide strategic consultation on Braze capabilities and customer engagement strategies.Design lifecycle and trigger-based campaigns across channels (email, push, SMS, in-app).Coordinate with clients to align Braze usage with business goals.Conduct platform audits and recommend improvements for campaign performance and scalability.Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.Train and support internal teams on Braze best practices.Define KPIs and measurement frameworks for campaign success.Stay updated with Braze feature releases and evaluate their application for the business.