Admissions Officer
7 days ago
Role & Responsibilities
Definition of Role:
The Admissions/CRM Executive supports the admissions process, fosters relationships with parents and stakeholders, and manages communication and community engagement activities. As a key liaison between the school and its community, the CRM Executive ensures smooth coordination
of admissions, handles parent interactions, and helps maintain the school's positive reputation.
Specific Responsibilities
Lead Generation & Partnerships
- Develop and nurture relationships with preschools, daycare centres, and corporate teams to create a steady pipeline of prospective families.
- Identify opportunities for tie-ups with organizations, residential communities, and local businesses to enhance the brand presence of the school.
- Participate and represent the school at educational fairs, corporate events, and networking forums to attract potential families.
- Work closely with the marketing team to execute targeted outreach campaigns for admissions.
- Proactively generate and follow up on leads through referrals, events, and digital inquiries.
Admissions & Sales
- Assist in achieving annual admissions targets by converting inquiries into enrollments.
- Effectively communicate the school's unique offerings, philosophy, and value proposition to prospective parents.
- Conduct school tours, information sessions, and personalized consultations to guide parents through the admissions process.
- Ensure timely follow-up on inquiries, applications, and leads to maximize conversions.
- Maintain and update admissions data in the School Management System (iSAMS) for pipeline tracking.
Community and Parent Engagement
- Build positive relationships with current and prospective parents, addressing queries and concerns.
- Support systems for gathering parent feedback and help implement improvements.
- Assist in organizing parent orientation sessions and onboarding new families.
- Collaborate with teams on student retention initiatives.
Communication and Marketing
- Manage day-to-day communication with parents through emails, newsletters, and updates via iSAMS.
- Coordinate with the marketing team on admissions campaigns and community events.
- Support the creation and distribution of promotional materials and digital content.
- Ensure timely updates on the schools social media platforms and website.
Database and Regulatory Management
- Maintain accurate student records in iSAMS, including admissions and class lists.
- Support the admissions team in ensuring compliance with regulatory requirements (SATS, UDISE, FRRO).
- Assist in managing logistics like parent logins, ID cards, and car stickers.
School Readiness and Onboarding
- Help prepare student databases and class lists for each academic year.
- Coordinate onboarding communications for new and existing parents.
- Assist with first-day logistics and parent orientation events.
Reporting and Analysis
- Prepare regular reports on admissions status and parent feedback.
- Track inquiries, applications, and conversions to support data-driven decisions.
Student Welfare and Special Needs
- Support the handling of emergencies involving students or staff, ensuring prompt parent communication.
- Assist families in transitioning students to other schools, including documentation and exams.
- Share critical student information, such as health alerts, with relevant staff when necessary.
Surveys
- Assist in designing, distributing, and collecting surveys to gather parent feedback.
- Compile survey results and share insights with the team.
Exit Process
- Support the student exit process, including preparing Transfer Certificates.
- Coordinate meetings related to student retention when necessary.
Qualifications and Experience
- Bachelor's degree in Marketing, Business Development, Communications, or a related field.
- 4-8 years of experience in sales, business development, admissions, or customer relations, preferably in an educational setting.
- Proven experience in lead generation, partnerships, and CRM.
- Familiarity with School Management Systems like iSAMS is an advantage.
- Strong relationship management skills with a focus on providing exceptional parent experiences.
- Proficient in MS Office, CRM tools, and basic data management.
Key Skills
- Sales-driven mindset with strong negotiation and relationship-building skills.
- Excellent communication and presentation abilities to engage diverse stakeholders.
- Ability to multitask, manage deadlines, and work in a fast-paced environment.
- Data-driven approach to decision-making with proficiency in CRM tools and MS Office.
- Proactive problem-solving attitude with a customer-centric approach.
- High energy, enthusiasm, and the ability to work collaboratively with teams.
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