Manager Marketing

5 hours ago

bangalore, India Razorpay Full time

Role Overview

We are seeking a hands-on AI Marketing Technology Manager to build, deploy, and operate AI-powered systems that transform marketing performance, campaign efficiency, and customer engagement. This is a builder role, ideal for someone who enjoys end-to-end ownership — from identifying growth opportunities to shipping AI tools and automations that drive real impact.

You will collaborate with marketing, growth, content, design and product teams, using modern AI tools and no-code/low-code platforms to deliver solutions that make marketing smarter, faster, and more effective.



Roles and Responsibilities

  • AI-Powered Campaign Automation: Design and deploy AI-driven workflows for lead scoring, churn detection, personalized outreach, creative generation, and more.
  • Rapid Experimentation & MVP Shipping: Ideate and launch growth experiments using AI — from concept to live test — with fast iterations.
  • Marketing’s AI Operator: Act as the core AI operator for marketing teams, translating business problems into practical AI solutions.
  • Scaling Existing Systems: Take over existing AI automations and workflows, optimize, and scale them across marketing channels.
  • MarTech Stack Expansion: Continuously evaluate and integrate AI-first tools (LLMs, voice/chat AI, personalization engines) into the marketing technology stack.
  • Outcome-Focused Delivery: Align every AI initiative with clear marketing KPIs — lead volume, conversion uplift, CAC reduction, TAT improvement.
  • Autonomous End-to-End Execution: Own the entire lifecycle — scoping, building, testing, deploying — without reliance on engineering teams.
  • Internal AI Enablement: Create internal playbooks, trainings, and reusable templates so marketing teams can operate with greater autonomy using AI.

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