WCT Pay | Head of Marketing | india

6 hours ago

india WCT Pay Full time

Head of Marketing


Location: Asia/APAC

Department: Marketing

Type: Full-Time


About the Company:

We are a leading innovator in the crypto payment space, offering secure, fast, and scalable payment solutions for cryptocurrency transactions. Our mission is to bring crypto payments to the mainstream by building trust and usability. We are seeking a dynamic and results-driven Head of Marketing to drive the company’s marketing strategy and help us expand our reach in the global crypto and fintech market.


Role Overview:

As the Head of Marketing, you will be responsible for leading and executing all marketing strategies (encompassing: social media management, content creation, data analytics, digital marketing, brand strategy, PR) to elevate the company’s brand, grow our user base, and position us as a market leader in the cryptocurrency payment space. You will lead the Digital Marketing team and work closely with senior management, product, sales, and business development teams to ensure alignment on messaging and growth objectives.


Key Responsibilities:


Marketing Strategy & Leadership:

  • Develop and execute a comprehensive marketing strategy to drive user acquisition, education, brand awareness, and product adoption in the crypto payment ecosystem.
  • Work with our internal Head of Digital to co-create lead generation strategies.
  • Monitor market trends, competitor activities, and work closely with our internal client coverage team.
  • Lead and manage an outsourced marketing team, providing them with clear direction and support in achieving our objectives.

Brand Development & Awareness:

  • Define and enhance the company’s brand positioning, ensuring consistency across all channels and communications.
  • Develop and manage global PR strategies, working with outsourced experts, influencers, and industry leaders to promote the company and its products.

Digital Marketing & User Acquisition:

  • Establish thought leadership through content marketing, events, partnerships, and educational campaigns that build trust within the cryptocurrency community.
  • Oversee all digital marketing efforts, including SEO/SEM, social media marketing, email campaigns, influencer marketing, and paid and organic advertising to drive traffic and conversions.
  • Create in and out-bound campaigns our internal CRM systems
  • Work with the Head of Digital to analyse and understand customer data and market insights to create data-driven marketing strategies, improving acquisition and retention metrics.

Content & Product Marketing:

  • To be able to understand and use AI and any associated tools to create content
  • Collaborate with the product team to craft compelling product marketing strategies, ensuring clear messaging around features and benefits of the crypto payment platform.
  • Develop content marketing strategies, including blogs, whitepapers, videos, webinars, and educational content to build awareness and educate potential customers about crypto payments.
  • Coordinate launch plans for new product features, partnerships, or updates, ensuring marketing campaigns align with product timelines.

Partnerships & Community Engagement:

  • Build and maintain relationships with key partners in the crypto and fintech industry to increase brand exposure and develop joint marketing initiatives.
  • Oversee community management efforts, engaging with users, developers, and influencers across social media platforms.
  • Lead sponsorship opportunities, event marketing, and industry conference participation to increase brand visibility and engage with the crypto community.

Budget & Performance Management:

  • Manage the marketing budget effectively, allocating resources to maximize return on investment (ROI) across different marketing channels.
  • Set key performance indicators (KPIs) for marketing activities, regularly tracking and reporting on campaign performance to the executive team.
  • Have the ability to quickly understand Data analytics from platforms such as SEO MOZ.
  • Utilising Google Tools, SEO Moz, etc there would be a need to perform regular A/B testing, data analysis, and performance optimisation to improve marketing ROI.


Key Qualifications:

  • 7+ years of experience in marketing, fintech, blockchain and crypto industries would be an advantage; with at least 3+ years in a senior leadership role
  • Proven track record of leading successful marketing campaigns, driving user growth, and scaling brand awareness in a fast-paced environment
  • Hands-on experience with a wide range of digital marketing strategies, including SEO/SEM, PPC, social media, email marketing, influencer marketing, and paid and organic advertising.
  • Proficiency in analytics tools like Google Analytics, Google Tools, SEO MOZ, or similar, to track performance and optimise campaigns.
  • Exceptional communication and storytelling skills, with the ability to craft clear, concise, and compelling narratives that resonate with crypto and mainstream audiences.
  • Strong leadership skills, with experience managing and scaling marketing teams.
  • Excellent cross-functional collaboration, with the ability to work closely with senior management, finance, product, sales, and client coverage teams.


Compensation:

  • Competitive salary and equity options.
  • Comprehensive benefits package.
  • Flexible working hours and remote work opportunities.


Application Process:

If you are passionate about affiliate marketing and the cryptocurrency industry, we would love to hear from you Please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role. Please feel free to also send details on to: recruitment@wctpay.com

  • WCT Pay | Head of Marketing | india

    12 hours ago

    india WCT Pay Full time

    Head of Marketing Location : Asia/APAC Department : Marketing Type : Full-Time About the Company: We are a leading innovator in the crypto payment space, offering secure, fast, and scalable payment solutions for cryptocurrency transactions. Our mission is to bring crypto payments to the mainstream by building trust and usability. We are seeking a dynamic...

  • WCT Pay | Head of Marketing | india

    1 hour ago

    india WCT Pay Full time

    Head of Marketing Location : Asia/APAC Department : Marketing Type : Full-Time About the Company: We are a leading innovator in the crypto payment space, offering secure, fast, and scalable payment solutions for cryptocurrency transactions. Our mission is to bring crypto payments to the mainstream by building trust and usability. We are seeking a dynamic...

  • Head of Marketing

    5 hours ago

    India WCT Pay Full time

    Head of Marketing Location: Asia/APACDepartment: MarketingType: Full-TimeAbout the Company:We are a leading innovator in the crypto payment space, offering secure, fast, and scalable payment solutions for cryptocurrency transactions. Our mission is to bring crypto payments to the mainstream by building trust and usability. We are seeking a dynamic and...

  • Sales And Marketing Specialists

    2 weeks ago

    India Tube Investments of India Limited Full time

    Head - Sales & Marketing Experience - 15 to 25 years Age Group - 35 to 45 years Tube Investments of India (TII) is looking for Industry leaders who can Head their Sales & Marketing Functions for their Industrial Division consisting of Shanti Gears limited (SGL) and Industrial Chains (IC). The positions are based out of Chennai / Coimbatore /...

  • Head of Solutions

    1 month ago

    india Energy Exemplar Full time

    About the PositionThis role reports to the Solutions VP (APAC). The main responsibility is to lead, manage, and operate the Pre-sales activities for Energy Exemplar's in the India region. The Head of Solutions (India) is expected to assist with the entire process, from pre-sales, sales, training, and implementation of energy management and optimisation...

  • Head of Solutions

    1 month ago

    india Energy Exemplar Full time

    About the Position This role reports to the Solutions VP (APAC). The main responsibility is to lead, manage, and operate the Pre-sales activities for Energy Exemplar's in the India region. The Head of Solutions (India) is expected to assist with the entire process, from pre-sales, sales, training, and implementation of energy management and optimisation...

  • Head of Marketing

    4 weeks ago

    India DataSkate Full time

    Role: Marketing Head Location: Noida, UP Full Time USA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST) We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various...

  • Head of marketing

    2 weeks ago

    India DataSkate Full time

    Role: Marketing Head Location: Noida, UP Full Time USA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST) We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various...

  • Head of Marketing

    4 weeks ago

    India MetaMorph Full time

    Please note that this role is NOT FOR METAMORPH . This role is for one of our clients in Fitness and Wellness industry. Job Title: Head Growth Marketing Job Overview Role will be responsible for user and revenue growth at the startup by developing marketing strategies (performance, organic, offline), building the brand and building affiliate...

  • Head of Marketing

    4 weeks ago

    India DataSkate Full time

    Role: Marketing HeadLocation: Noida, UP Full TimeUSA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST)We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various channels,...

  • Head of Marketing

    4 weeks ago

    India DataSkate Full time

    Role: Marketing Head Location: Noida, UP Full Time USA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST) We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various...

  • Head of Marketing

    4 weeks ago

    India DataSkate Full time

    Role: Marketing Head Location: Noida, UP Full Time USA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST) We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across...

  • Head of Marketing

    3 weeks ago

    india DataSkate Full time

    Role: Marketing Head Location: Noida, UP Full Time USA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST) We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various...

  • IgniteAndRise Talent Solutions | State Head | india

    12 hours ago

    india IgniteAndRise Talent Solutions Full time

    Compensation: Variable Pay Structure: This role operates on a revenue-based variable pay model, where earnings are directly linked to the revenue generated within the state. Please review the job description and proceed with your application accordingly. ✍️ Job Title: State Head Company: IgniteAndRise (Gurugram) Company Website:...

  • SuperAGI | Head of Marketing | india

    12 hours ago

    india SuperAGI Full time

    About us : SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and human intelligence collaborate...

  • SuperAGI | Head of Marketing | india

    6 hours ago

    india SuperAGI Full time

    About us : SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and human intelligence collaborate seamlessly...

  • SuperAGI | Head of Marketing | india

    1 hour ago

    india SuperAGI Full time

    About us : SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and human intelligence collaborate...

  • IgniteAndRise Talent Solutions | State Head | india

    7 hours ago

    india IgniteAndRise Talent Solutions Full time

    💼 Compensation:Variable Pay Structure: This role operates on a revenue-based variable pay model, where earnings are directly linked to the revenue generated within the state.📋 Please review the job description and proceed with your application accordingly. ✍️ 📋 Job Title: State Head 🏢 Company: IgniteAndRise (Gurugram) 🌐 Company Website:...

  • Head of Marketing

    4 weeks ago

    india DataSkate Full time

    Role: Marketing HeadLocation: Noida, UP Full TimeUSA CST Time Zone (Working hours 7:30 PM IST to 4:30 PM IST)We are seeking an initiative-taking and experienced IT Marketing Head to lead and execute strategic marketing initiatives for our IT solutions. You will be responsible for developing and implementing impactful campaigns across various channels,...

  • Head of Product

    1 month ago

    india Xiaomi India Full time

    Xiaomi is a world-leading technology company that is committed to creating astounding products at honest prices. We are seeking a dynamic and experienced Head of Product to lead our India product team, ensuring the alignment with the global product roadmap while considering the unique needs of the Indian market. This position plays a crucial role in liaising...