Marketing Associate
1 week ago
About Nat HabitAt Nat Habit, we’re on a mission to make natural living a HABIT. We bring customers freshly made, 100% natural beauty and wellness products inspired by Ayurvedic traditions. Everything is handcrafted in our Ayurvedic kitchens using real ingredients including milk, grains, herbs, fruits, and flowers without any chemicals or preservatives. We serve Fresh Ayurveda, every single day.Backed by leading institutional investors, we’re a fast-scaling D2C brand led by a passionate team with strong startup DNA.Position OverviewWe are looking for a driven and curious Marketing Associate to join the Brand & Marketing team at Nat Habit. This is a hybrid role that sits at the intersection of brand thinking and performance insight, supporting key strategic initiatives under the Brand Manager.You will be involved in both creative brainstorming and execution of marketing projects focused on acquisition, sampling, cross-sell, retention, channel partnerships, and conversion improvement across D2C, marketplaces, and quick-commerce platforms.This role is ideal for someone who wants to build a career in brand-led growth marketing. Someone who loves working with campaigns, data, new channel experiments, and brand communication alike.Key ResponsibilitiesBrand-Led Growth & Cross-SellAssist in planning and executing large-scale sampling programs for cross-sell, new user acquisition, and retention across D2C, Amazon, Myntra, FirstCry, Instamart, etc.Support brand storytelling in initiatives like collectible postcards, habit-building flyers, ingredient-based creatives, and more.Work on building differentiated acquisition journeys via content, influencer, and commerce channel tie-ups.Performance x Brand ProjectsCoordinate with design, media, and category teams to create brand-aligned communication for retargeting ads, emailers, landing pages, and product bundles.Support marketing cost and ROI improvement projects through cohort-based campaign fixes and conversion communication revamps.Track and report performance of all campaigns using brand lenses (e.g. message consistency, creative recall, cohort stickiness).New Channel & Experimentation SupportAssist in launching experimental brand initiatives across new platforms and channels (e.g. postcard collectibles, WhatsApp journeys, affiliate campaigns, community voting modules, etc.).Contribute to cross-platform campaign execution- quick-commerce, marketplaces, D2C.Project ManagementMaintain trackers, update reports, and ensure seamless coordination across internal and external teams (creative, ops, performance, channel partners).Assist in campaign planning calendars and post-campaign reporting decks.Skills & QualificationsBachelor’s or Master’s degree (1–3 years of experience)Interest in both brand marketing and performance thinkingStrong understanding of consumer psychology and creative storytellingAnalytical mindset with basic proficiency in Excel/Google Sheets; comfort with performance metrics a bonusHighly organized with strong ownership and bias for executionCollaborative, curious, and willing to experiment and learnLocation: Udyog Vihar, GurgaonWebsite: www.nathabit.inInstagram: www.instagram.com/nathabit.in
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Gurugram, India Nat Habit Full timeAbout Nat HabitAt Nat Habit, we’re on a mission to make natural living a HABIT. We bring customers freshly made, 100% natural beauty and wellness products inspired by Ayurvedic traditions. Everything is handcrafted in our Ayurvedic kitchens using real ingredients including milk, grains, herbs, fruits, and flowers without any chemicals or preservatives. We...
