Senior Brand Strategist

1 week ago

meerut, India beBeeBranding Full time

We're seeking a seasoned professional to spearhead our branding efforts.This high-profile position involves leading strategic rebranding initiatives and ensuring our new brand effectively reflects cultural authenticity, modern design principles, and a unified identity across all digital and physical touchpoints.The successful candidate will be responsible for guiding overall rebranding direction, aligning with client objectives and organizational vision.Key responsibilities include:Visual Identity Oversight: Advise on logo, color palette, typography, and design elements inspired by Cahuilla heritage.Cultural Consultation: Ensure respectful representation and protection of tribal culture and intellectual property.Digital Brand Experience: Provide input on website UX/UI, storytelling, and digital engagement strategy.Brand Architecture Development: Organize master brand and sub-brands for government, cultural, and economic services.Performance Metrics & Governance: Define KPIs, assist in measurement plans, and create long-term brand governance tools.The ideal candidate will possess 6–8 years of experience in branding, marketing, or communications consulting, with a strong portfolio in rebranding, visual identity, and digital transformation. Excellent communication and facilitation skills are essential.Familiarity with brand strategy tools, UX/UI, CRM, and SEO best practices is highly desirable.This is an exciting opportunity to join our team and make a lasting impact on our organization's brand reputation.

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