DTC Ecommerce Media Buying Specialist

22 hours ago

chennai, India beBeeEcommerce Full time

Google Ads Media Buyer – DTC eCommerceThe Role    About the Opportunity: Manage performance media campaigns for D2C brands across Search, Shopping, Performance Max, and YouTube. Develop and execute strategies to drive conversions, revenue, and profitability. Collaborate with creative and landing page teams to improve campaign performance. Conduct daily performance monitoring and proactively diagnose drops using a structured framework. Create clear reports and insights for internal and client-facing discussions.Key Responsibilities:    Media Campaign Management: Plan, launch, optimize, and scale campaigns to meet business objectives. Optimize for ROAS, CAC, conversion volume, and new customer rate. Conduct keyword research, competitor analysis, and audience mapping.Requirements:    Skills and Qualifications: Proven experience in Google Ads performance media buying. Strong analytical skills and attention to detail. Ability to work independently and collaboratively as part of a team. Excellent communication and project management skills.

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