PPC Specialist

7 days ago

chandigarh, India ZB Digital Full time

About ZB DigitalZB Digital is a performance-focused marketing agency that helps law firms, healthcare practices, and service businesses across the U.S. scale through ROI-driven campaigns and automation.We manage ad budgets across multiple clients every day — optimizing, testing, and building marketing systems that deliver measurable results, not vanity metrics.About the RoleWe're looking for a PPC Specialist who lives and breathes ad performance. You'll be managing Google Ads and Meta Ads campaigns for multiple U.S.-based clients.Your role is to plan, launch, and optimize campaigns that consistently hit KPIs — while collaborating with our creative team for ad visuals and landing page improvements.ResponsibilitiesPlan, launch, and optimize Google Search, Display, and Performance Max campaigns.Manage Meta Ads (Lead Gen, Awareness, Conversion) with data-driven strategies.Track daily performance, identify issues, and optimize budgets accordingly.A/B test creatives, headlines, targeting, and bidding strategies.Conduct keyword and competitor research.Create weekly performance reports with insights and next steps.Coordinate with the editor/designer for ad creatives and visuals.Ensure accurate conversion tracking across all platforms (GA4, Pixel, UTM).Required Skills2+ years of hands-on Google Ads & Meta Ads experience.Deep understanding of campaign structure, quality score, bidding, and audience targeting.Experience handling multiple ad accounts simultaneously.Proficiency with Google Analytics, Tag Manager, UTM tracking, and reporting tools.Strong analytical and data interpretation skills.Bonus: experience with landing page CRO and A/B testing tools.Tools You'll UseGoogle Ads ManagerMeta Business SuiteGoogle Analytics / Tag ManagerGoogle Sheets / Data Studio (Looker)ClickUp for task managementSlack for communicationScreening Questions for IndeedHow many years of experience do you have running Google Ads?How many years of experience do you have running Meta Ads?Have you handled multiple ad accounts simultaneously? (Yes/No)What's your current monthly salary (INR)?What's your expected salary range (INR)?Share an example of a campaign you managed — include budget, objective, and results.Are you comfortable working with U.S. clients and time zones? (Yes/No)Work Structure6-day work week (Mon–Sat)Daily updates via Slack / ClickUpWeekly performance review with ZeeshanOpportunity to lead ad operations as we scaleJob Types: Full-time, PermanentPay: ₹25, ₹50,000.00 per monthBenefits:Flexible scheduleFood providedInternet reimbursementPaid sick timePaid time offWork Location: In person

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