Digital Manager

2 weeks ago

delhi, India PMC Hindi by OneMedia Network Full time

Bringing Meditation to the Masses

Pyramid Meditation Channel Hindi is a 24x7 new- age Spiritual Lifestyle TV channel, that aims to spread the awareness of Meditation, Vegetarianism & Pyramid Energy , from a Spiritual Scientific perspective to one and all through positive media, in the National language - Hindi.

We distribute to 5 Crore+ Houses through Tata Play, Jio TV, Siti Cable, DEN Network.
We have a Studio-cum-Office space in Green Park, New Delhi.

We are a growing team with a total of 40+ individuals, implementing Meditation as a daily work lifestyle.

About the Role:
We are looking for a Digital Manager to work at the Delhi Office who has the spirit of a multi-tasker bringing together masterpieces to create a positive impact in the World through Content. We are looking out for producers who can help co-create and produce Hindi content.

Roles and Responsibilities:

Digital Strategy
Oversee content strategy and day-to-day execution across 4 YouTube Channels and Social channels like Facebook, Instagram
Promotions strategy for monthly new TV Shows and Guided Meditations
Paid and organic search, social advertising to promote the brand
Oversee and manage the website design/development team to ensure the company‘s web presence is up-to-date, user-friendly, and SEO optimized
Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels
Stay up to date with digital trends and technologies and recommend new initiatives that will benefit the company‘s digital strategy.

New Video Content & Growth
Develop monthly new videos basis top search through social and community listening to reach out to new viewers and introduce meditation & spirituality through unique approaches
Provide data analysis and metric reporting for our social channels

Audience Growth and Engagement
Scout YouTube and other digital platforms for potential stories and trends, understand our unique audience set
Collaborate with the editorial team to develop story ideas and produce engaging stories
Ensure channel branding, metadata, and video descriptions are optimised for search and discoverability in English.

Collaboration and Communication
Work closely with TV Team, Community team, and social media teams to ensure seamless coordination for distribution of stories
Manage channel communications, including social media, blogs, and other owned/earned/paid media
Attend regular editorial meetings and contribute with story ideas

Platform Management
Stay up-to-date with YouTube‘s features, algorithm changes, and best practices
Manage and maintain the YouTube channel‘s overall health, including copyright and community guidelines compliance

Partnerships
To keep a look out for all New-Age holistic living practitioners across India and the world that we can tap into and co-create content.
Oversee channel business analytics, including reporting, analysis, and optimization
Stay upto date with data points on Audience understanding and transform the strategy from time to time

Requirements
Prior experience in a similar industry is a plus
Learning attitude for gathering Spiritual wisdom, meditating and driving a team from within
A positive, go-getter attitude that works well in dynamic situations
Prior experience of growing Digital channels with exponential growth
Post Graduate degree required
10+ years of experience in digital marketing with at least 6-7+ years in team management.
Proficiency in many social media platforms (YouTube, Facebook, Twitter, Instagram)
Strong oral and written communication skills in both English and Hindi.
Proven track record of developing and managing multiple marketing campaigns simultaneously
Strong prioritization and time management skills, with a high degree of flexibility.
Deep understanding of major social media platforms including analytics and business management tools
Creative eye for design and video content

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