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Head of Retail Marketing

1 month ago

bangalore, India TTK Prestige Ltd Full time
  • Position Title-Head-Retail Marketing
  • Location – Bengaluru (Corporate Office).
  • Total Experience – 10 to 15 Years.
  • Qualification – MBA (Marketing) (Full Time is Compulsory).
  • Reporting to Head – Marketing.
  • Direct Reporting –Yes ( Approx 2 to 3)
  • Languages Known- English & Hindi.
  • Industry- FMCD (Preferably Small Appliances)/Consumer Durable/ Retail /Building Material /Telecom/ Apparel/Travel (Luggage).


Key Responsibilities:-


A) Prestige Exclusive store marketing:-

  • Drive store central marketing calendar in line with brand calendar across ATL and Digital mediums
  • Drive local store marketing objectives through BTL and activations and hyperlocal marketing
  • Drive in-store visual merchandising, planograms, product communication and display requirements
  • Own the Prestige Xclusive channel advertising and promotions budget.


B) Customer Experience:-

  • Driving customer delight initiatives through brand alliances in gift cards, payment solutions and EMI through agencies and team
  • Drive customer engagement and experience through Loyalty Program, Endless Aisle, WhatsApp commerce and data-driven Omni channel communications flows
  • Improve store experience through Customer Feedback and customer service metrics, Store Audits
  • Support with Strategic planning and setting up of business processes through process improvements (automation) and monitoring to create a conducive culture for growth
  • Training - Drive the store and team learning objectives through E-Learning and Classroom Training sessions.
  • Store Visits And travel - Regular market visits to gain market intelligence and feedback from stores & retail team.


C) New Store Opening:-

  • Provide Design support for all FOFO stores and ensure customer experience standards are maintained. Provide signage, branding, fixtures, and related support for bringing store design to life
  • Project manage all Company store openings - recee, design, BOQ, Capex, Vendor finalization, kick-off, supervision, payments, handover, asset register.
  • Maintain store standards at all Co stores and drive revamp and renovation projects as required to upgrade store shopping experience.
  • Own the company store capex budget and drive timely and cost-effective execution with the help of vendors and internal team members.


Remarks-

Candidates having the following experience will be preferred.

  • Core Retail Marketing Experience is a must.
  • Exposure to an Organized Retail chain is compulsory.
  • Consumer Experience– taking care of store design + VM is compulsory
  • Must have handled Retail marketing and Store opening.
  • Handled multiple agencies independently.
  • Strategic Thought is a must
  • Looking for a stable candidate only (Frequent job changes will be not considered).