Digital Marketing Manager

3 days ago

Bengaluru, Karnataka, India ConnectedStars Full time

Digital Marketing Manager – Astrology Brand (Night Shift | US Market)

Location: Remote (India based, Night Shift – aligned to US time zone)

Company: Start up brand in Astrology Services – A new-age Astrology Services brand for the US market

About Us

We are an astrology-led services brand launching exclusively for the US audience. Our mission is to combine ancient wisdom with modern delivery, offering trusted astrology guidance to individuals seeking clarity, confidence, and growth. We are now looking for a Digital Marketing Manager who can build our brand from the ground up and drive measurable growth in the US market.

Role Overview

As our Digital Marketing Manager, you will be the driving force behind AstroXperts' digital presence. From crafting brand positioning to executing high-impact campaigns, you will take full ownership of digital marketing and lead generation across channels. This is a night shift role to align with US market hours.

Key Responsibilities

  • Develop and execute digital marketing strategy to build AstroXperts into a recognized US brand.
  • Drive performance marketing campaigns across Google, Meta, and other digital platforms.
  • Create and implement content & social media strategy (organic + paid) that resonates with the US audience.
  • Plan and optimize SEO/SEM, influencer marketing, and email campaigns for lead generation.
  • Build brand authority from scratch through storytelling, campaigns, and community engagement.
  • Track KPIs, analyze performance, and optimize campaigns for ROI.
  • Collaborate with design, content, and operations teams to ensure cohesive messaging.

What We're Looking For

  • 3–6 years of proven experience in digital marketing with a strong portfolio of campaigns targeting US markets.
  • Demonstrated success in brand building from scratch (preferably for startups or new categories).
  • Hands-on expertise in Google Ads, Meta Ads, SEO/SEM, LinkedIn, and influencer partnerships.
  • Strong grasp of analytics, conversion tracking, and performance optimization.
  • Creative storyteller with the ability to connect with a global audience.
  • Willingness to work in night shifts (US hours) – non-negotiable.
  • Experience in wellness, lifestyle, or astrology domain is a plus but not mandatory.

What We Offer

  • Opportunity to lead the digital marketing function from day one.
  • A chance to shape and grow an international brand in the US market.
  • Collaborative, growth-oriented environment with global exposure.
  • Competitive compensation with performance-linked incentives.

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