DTC Digital Advertising Specialist

3 days ago


shimoga, India beBeeDigital Full time

Job OpportunitySeeking a seasoned Digital Advertising Specialist to manage Google Ads for Direct-to-Consumer eCommerce brands.Promote 6-8 DTC brands across Search, Shopping, PMAX, and YouTube platforms.Design and execute comprehensive campaigns to maximize Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), conversion volume, and new customer rate.Key ResponsibilitiesAnalyze market trends, competitors, and audience behavior to optimize advertising strategies.Configure and troubleshoot Google Tag Manager, Google Analytics 4, Merchant Center feeds, and conversion tracking systems.Collaborate with creative and landing page teams to enhance campaign performance.Maintain daily performance monitoring and proactively identify areas for improvement using a structured framework.Prepare clear reports and insights for internal and client-facing discussions.Participate in strategy calls and client meetings as needed.RequirementsProven expertise in Google Ads management and digital advertising strategies.Strong analytical skills with the ability to interpret data and make informed decisions.Excellent communication and collaboration skills.Familiarity with Google Tag Manager, Google Analytics 4, and Merchant Center feeds.What We OfferA dynamic work environment with opportunities for growth and development.A competitive compensation package.A chance to work with a talented team of professionals.



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