Singhwal Techlaw

Job Title: Lead Generation and Sales Executive

Location: Bangalore, India

Company: Singhwal Techlaw OPC Private Limited

About Us:

Singhwal Techlaw is a group of scientists and engineers-turned-lawyers specializing in intellectual property procurement, prosecution, oppositions, litigation support, and agreements which are tech-intensive. Our practice encompasses patents, trademarks, designs, and copyrights. Our clientele comprises a vibrant mix of individual inventors, start-ups, MSMEs, and MNCs. We distinguish ourselves by addressing the legal and intellectual property needs of our diversified clientele based on their business goals.

Job Summary:

We are looking for a dynamic and driven Lead Generation and Sales Manager to join our growing team. In this role, you will be responsible for generating, nurturing, and converting leads into long-term clients, particularly in the patent and intellectual property space. You will work closely with the marketing and business development teams to build and optimize a sales funnel that targets businesses and individuals needing patent services.

Key Responsibilities:

1. Lead Generation:

• Develop, implement, and optimize lead generation strategies through digital and offline channels.
• Leverage tools such as LinkedIn Sales Navigator, Google Ads, and email marketing to attract potential clients.
• Research target industries, businesses, and key decision-makers (CTOs, legal heads, R&D managers, etc.) who may require patent and other IP services.
• Build, maintain, and regularly update comprehensive lead lists with relevant contact information, ensuring quality and accuracy.
• Collaborate with team members to create targeted campaigns and content (e.g., blogs, webinars, newsletters) that drive leads.

2. Lead Nurturing:

• Qualify leads generated from marketing efforts by assessing their potential and fit for the firm.
• Initiate outreach and follow-up communications via phone, email, and LinkedIn.
• Build strong relationships with leads by understanding their needs, presenting the firm’s services, and offering tailored solutions.

3. Sales Conversion:

• Move leads through the sales funnel, scheduling consultations, meetings, and presentations.
• Prepare and send proposals, and follow up to answer queries and concerns.
• Close deals by negotiating terms and finalizing agreements, ensuring a smooth onboarding process for new clients.

4. Sales Pipeline Management:

• Use CRM tools like HubSpot to manage the entire sales pipeline, tracking each lead from initial contact to final conversion.
• Maintain accurate and up-to-date records of all sales activities, lead interactions, and deal progress.
• Regularly report on lead generation, sales conversion rates, and pipeline health to management.

5. Strategy and Optimization:

• Analyze sales performance data to identify areas for improvement in the lead generation and sales process.
• Maintain reports on the effectiveness of campaigns and to refine targeting strategies.
• Stay up-to-date with industry trends and developments to identify new sales opportunities and potential clients.

Qualifications:

• Experience: 2–5 years of experience in B2B sales, lead generation, or business development, preferably in a legal services, consulting, or IP-related industry.
• Proficiency in Lead Generation Tools: Experience with platforms like LinkedIn Sales Navigator, Hunter.io, Google Ads, and CRM systems like HubSpot is essential.
• Sales Process Understanding: Strong understanding of the sales funnel and ability to manage leads through different stages of the sales cycle, from awareness to closing.
• Client-Centric Mindset: Excellent communication and interpersonal skills with the ability to build rapport with clients and understand their unique needs.
• Analytical Skills: Ability to analyze sales data and generate actionable insights to improve lead generation and sales processes.
• Self-Starter: Proactive and able to work independently with minimal supervision while maintaining accountability for performance goals.
• Education: A bachelor’s degree in business, marketing, law, or a related field is preferred.

Preferred Qualifications:

• Experience in the intellectual property or legal services sector.
• Knowledge of patent services, IP law, or technical fields related to patents.
• Experience in digital marketing strategies, including content marketing and SEO, is a plus.