Data Driven Advertising Professional

7 days ago

ballari, India beBeeData Full time

Programmatic Data AnalystYou will oversee the technical and operational performance of our programmatic stack, managing SSP/DSP connections, resolving issues, and optimizing delivery and revenue.Key Responsibilities:Manage and optimize SSPs, DSP, OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Build dashboards in Looker, Data Studio, or Excel/Sheets to track eCPM, fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering.Data Analyst Responsibilities:Build dashboards and automated reports in Looker, Data Studio, or Excel/Sheets.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Develop and present data-driven insights for improving yield, delivery, and eCPM performance.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.Requirements:3+ years of experience in Ad Operations or Programmatic Tech Support.Expertise in SSP/DSP architecture, RTB, and bidstream analysis.Experience with IVT/fraud tools (HUMAN, Protected Media, Pixalate, IAS, MOAT).Strong analytical mindset; proficiency in Looker, Data Studio, Excel.Fluent English; detail-oriented and proactive in fast-paced environments.We're looking for a highly skilled professional who can join our team as a Programmatic Data Analyst. As an expert in programmatic advertising technology, you will be responsible for driving business growth by analyzing large datasets and providing actionable insights.To succeed in this role, you'll need to possess strong analytical skills, excellent problem-solving abilities, and the ability to work effectively in a collaborative environment. You should also have a solid understanding of programmatic advertising technology, including SSP/DSP integration, bidstream analysis, and IVT detection.Our ideal candidate will be highly organized, detail-oriented, and able to communicate complex technical information to both technical and non-technical stakeholders. If you're passionate about working with data, staying up-to-date with industry trends, and collaborating with cross-functional teams to drive business results, we encourage you to apply for this exciting opportunity.

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