Neetable | Performance Marketing Specialist

6 days ago

bangalore, India Neetable Full time

Performance Marketing Specialist or Ad Manager


Experience Required: 4-5 years in performance marketing, with 2-3 years of experience running website ads using tools like AdButler, AdGlare, OpenX, Publift, and TripleLift. Deep knowledge of SSP, DSP, and ad exchanges is required.

Key Responsibilities:

  • Plan, execute, and manage website ad campaigns using platforms like AdButler, AdGlare, OpenX, Publift, and TripleLift.
  • Leverage deep knowledge of SSPs, DSPs, and ad exchanges to maximize ad performance and revenue.
  • Optimize ad placements, delivery strategies, and targeting to achieve performance goals and revenue growth.
  • Manage programmatic advertising campaigns with advanced audience segmentation and retargeting strategies.
  • Collaborate with internal teams to ensure ad inventory aligns with campaign goals and objectives.
  • Troubleshoot and resolve technical issues related to ad delivery, SSP/DSP integrations, and tracking.
  • Conduct A/B testing on creative elements, placements, and targeting to enhance ad performance.
  • Monitor campaign metrics such as CTR, conversion rates, and ROAS, ensuring they meet or exceed KPIs.
  • Stay updated on industry trends, ad technologies, and best practices in programmatic advertising and ad exchanges.
  • Create detailed performance reports with actionable insights for stakeholders.

Required Skills and Qualifications:

  • 4-5 years of experience in performance marketing, with 2-3 years managing website ads through tools like AdButler, AdGlare, OpenX, Publift, and TripleLift.
  • Deep understanding of SSP (Supply-Side Platforms), DSP (Demand-Side Platforms), and ad exchanges, including their workflows and optimization techniques.
  • Proficiency in programmatic advertising, header bidding, and real-time bidding (RTB).
  • Strong analytical skills and the ability to interpret complex data sets to drive decision-making.
  • Experience with performance tracking and ad revenue optimization tools.
  • Familiarity with troubleshooting ad tags, delivery, and technical integrations.
  • Excellent communication and collaboration skills, with a detail-oriented and results-driven approach.
  • Bachelor’s degree in Marketing, Advertising, or a related field preferred.

Nice-to-Have:

  • Certifications in programmatic advertising platforms or tools (e.g., Google Ad Manager, The Trade Desk, DV360).
  • Experience with HTML, CSS, and JavaScript for troubleshooting ad-related issues.
  • Knowledge of emerging trends in contextual and native advertising.

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