Product Marketing Associate
2 weeks ago
Who we areThe NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) is IIM Bangalore’s startup hub and incubation centre. The centre is structured as a section-8 not-for-profit entity.NSRCEL’s mission is to support ventures in the start-up ecosystem that demonstrate potential to create significant economic and societal impact. This financial year alone NSRCEL has engaged with 1106 ventures through 13 unique program tracks across 82 towns in the country.NSRCEL is supported by Department of Science and Technology and Ministry of Electronics and Information Technology. NSRCEL has partners with corporates like Alstom, Capgemini, Goldman Sachs, Kotak Mahindra Bank, Maruti Suzuki, Pernod Ricard India Foundation and SBI Foundation, among others to support idea stage and early-revenue stage entrepreneurs and startups in focussed themes of climate-tech, women entrepreneurship, and social impact.What you will be doingThis role focuses on marketing NSRCEL’s specialized inDeep Tech and AI-focused programs, (or) Idea and Early stage focused Programs (or)ClimateAs a Product Marketing Associate, you will design and execute campaigns that target early to growth-stage founders building across sectors.Key Responsibilities: Founder Discovery: Identify and engage high-potential founders through digital campaigns, community outreach, and founder networks.Program Outreach: Support in segmentation and persona mapping to ensure the messaging is tailored to the targeted audience. Craft targeted marketing content and create high quality creatives for organic and paid campaigns across email, social media, website, and blogs to promote the early-stage programs.Application Funnel Optimization: Analyse applicant behaviour and work on strategies to improve discovery-to-application conversion rates.Content Calendar Execution: Plan and maintain a campaign calendar aligned with cohort timelines and major announcements.Stakeholder Coordination: Liaise with mentors, startup alumni, external vendors and internal teams for testimonials, events, and panel discussions.Collateral Development: Work with the program team to create technical and business-facing decks, infographics, event-based collaterals, explainer videos, and capture event highlights when requiredCross-functional Collaboration: Coordinate with program managers and ecosystem partners to ensure timely communication of updates and deadlines.Data & Reporting: Support the product marketing lead in generating reports on campaign reach, application quality, and user engagement.Ensure all campaign messaging and collateral are aligned with NSRCEL’s tone of voice, values, and positioning in the startup ecosystem.RequirementsWhat you will need to bring to the tableYou will ideally need to haveEducation: Bachelor’s degree in Engineering, Marketing, or related fields.Experience: 0-2 years in tech product marketing, startup accelerators, or B2B SaaS preferred.Knowledge, background, interest in in Deep Tech/ Climate/Early stage startup is preferred.Experience with SEO/SEM strategies and digital marketing campaignsExperience with content creation on different social media channels and design toolsAbility to manage multiple projects simultaneously.Skills: Strong grasp of emerging tech trends, familiarity with startup jargon, technical writing, content strategy, and community engagement.Tools: Canva, Google Analytics, LinkedIn Sales Navigator, Zoho tools, Meta Ads Manager
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Product marketing associate
2 weeks ago
Bangalore, India NSRCEL Full timeWho we are The NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) is IIM Bangalore’s startup hub and incubation centre. The centre is structured as a section-8 not-for-profit entity. NSRCEL’s mission is to support ventures in the start-up ecosystem that demonstrate potential to create significant economic and societal impact. This financial year...
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Associate Product Manager
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bangalore, India TVS Electronics Full timeAssociate Product Manager (Printers & Scanners Product Line) Department/Function: Product Management Job Summary/Objective: The Associate Product Manager for Printers & Scanners at TVS Electronics will be responsible for driving revenue and profitability for the respective product lines. This role will involve market analysis, customer journey mapping,...
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Product Marketing Associate
4 days ago
bangalore district, India NSRCEL Full timeWho we are The NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) is IIM Bangalore’s startup hub and incubation centre. The centre is structured as a section-8 not-for-profit entity. NSRCEL’s mission is to support ventures in the start-up ecosystem that demonstrate potential to create significant economic and societal impact. This financial year...
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Lifecycle Marketing Intern
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bangalore, India 11x Marketing Full timeAbout the RoleWe are looking for a motivated Lifecycle Marketing Intern who has some exposure to customer engagement or retention campaigns and is eager to learn. You’ll support our team in building lifecycle strategies for our clients across industries — starting with WhatsApp marketing and later expanding into email, SMS, and other channels.This...
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Lifecycle Marketing Intern
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Bangalore, India 11x Marketing Full timeAbout the Role We are looking for a motivated Lifecycle Marketing Intern who has some exposure to customer engagement or retention campaigns and is eager to learn. You’ll support our team in building lifecycle strategies for our clients across industries — starting with WhatsApp marketing and later expanding into email, SMS, and other channels ....
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Lifecycle marketing intern
2 weeks ago
Bangalore, India 11x Marketing Full timeAbout the Role We are looking for a motivated Lifecycle Marketing Intern who has some exposure to customer engagement or retention campaigns and is eager to learn. You’ll support our team in building lifecycle strategies for our clients across industries — starting with Whats App marketing and later expanding into email, SMS, and other channels . ...
