Qualitative Consumer Research Intern

1 week ago


gurugram, India BrandEigen Full time

Interested in decoding of consumer stories around their problems & aspirations, perceptions of solutions and services, competitive roles of brands and pay-offs? Get a foundation for yourself in the story listening facets of market research. This is Qualitative Research. Learn with us thru paid internships. We are a bunch of people who have gone thru the hard grills of market research and more importantly, have applied them in hardcore businesses being on the brand side as well. If both of us are satisfied with each other, we would be happy to offer you a permanent role within 4-6 months.Responsibilities1) Think and craft the whys behind what you hear from online or face-to-face interviews and focus group discussions - in Powerpoint and Canva; 2) Be able to edit videos of consumer bytes to bring the findings alive - in iMovie or DaVinci; 3) Develop discussion and interview guides which go beyond transactional questions to extract the hidden truths and the unvoiced nuances from respondents - in MS word; 4) Develop business development proposals with a perspective on consumer themes to uncover, information areas to explore and efficient sample designs.Qualifications1) Graduates with some great results; 2) pre-MBA aspirants; 3) 1 year work experience in consumer facing businesses; 4) Passionate for consumer behaviour understanding; 5) Loves to hear the stories behind great advertising and learn how brands grow; 6) Expertise in a few of the tools among Powerpoint, Canva, iMovie, DaVinci, Word; 7) Have done some explorations with ChatGPT; 8) Strong in English; 9) Excellent verbal and written communication skills


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