Marketing Specialist

2 months ago

bangalore, India Kinexcs Full time

Company Description

Kinexcs is an AI-driven digital health platform and wearables company with a mission to enable and empower people for mobility and a better quality of life. It is focused on reducing the burden of musculoskeletal conditions, which affects about 25% of the world's population. Their 1st product, KIMIA Recover, a continuous monitoring device for the knee joint, has obtained CE marking and HSA approval, and booked revenues from large implant companies and hospitals. It has recently won the Innomatch grant by the Temasek Foundation (one of the 6 among 256 companies across 32 countries), and is currently deployed in some of the largest public hospitals in Singapore. KIMIA Recover is a comprehensive recovery management solution providing reduction in number of hospital visits and complications. The product was also the National Winner and International Top 20 of the prestigious James Dyson Award 2020, and has gained traction with major public hospitals and orthopedic clinics. Their digital therapy platform, consisting of KIMIA Assess and KIMIA Move products, uses artificial intelligence technology for digital MSK assessment and therapy. This platform is capable of providing pre-consultation assessments and real-time exercise guidance and feedback to musculoskeletal patients, and is being adopted by some of the largest private healthcare providers in the region, along with large corporate players.



Position Overview

:We are looking for a talented and creative Remote Marketing Specialis t to manage and enhance our digital presence. This role is fully remote, and the ideal candidate will focus on website management, digital marketing, lead generation, content creation, social media strategy, and lead generation


.
Key Responsibilitie


s:
Website Managem e

  • nt:Collaborate with external developers to manage website design, updates, and optimization for user experience and S
  • EO.Regularly update website content and monitor traffic using Google Analytics, providing actionable insights for improvemen

ts.Market Resea r

  • ch:Conduct market research to identify industry trends, customer preferences, and competitors' activiti
  • es.Present data-driven reports to inform marketing strategies and decision-maki

ng.Social Media Management (LinkedIn, Facebook, Instagr a

  • m):Develop and execute social media strategies on LinkedIn, Facebook, and Instagram to enhance brand visibility and engageme
  • nt.Manage content calendars, create engaging posts, and monitor social media performance to optimize campaig
  • ns.Engage with followers and respond to inquiries to build and maintain an active online communi

ty.Content Creation and Managem e

  • nt:Write and produce high-quality content for digital platforms, including blogs, social media, and website co
  • py.Coordinate with freelance designers or content creators for visual and multimedia asse
  • ts.Ensure all content aligns with the company's brand voice and marketing objectiv

es.Email Marketing (Mailchi m

  • p):Plan and execute email marketing campaigns using Mailchimp, ensuring relevant and targeted messaging for customers and stakeholde
  • rs.Manage and distribute newsletters to promote products and engage the audien
  • ce.Analyze campaign performance (e.g., open rates, click-through rates) and refine strategies for improved resul
  • ts.Follow-up with leads and book meetings with relevant internal stakeholders such as (but not limited to) the CEO, Product, and Business teams et

c. Lead Generation and Nurtur i

  • ng:Implement strategies such as SEO, PPC, and social media advertising to drive traffic and generate lea
  • ds.Nurture leads through the sales funnel using automated marketing tools, improving conversion rat
  • es.Collaborate with the sales team to ensure efficient lead handoff and maximize sales opportuniti

es.Campaign Managem e

  • nt:Execute digital marketing campaigns across LinkedIn, Facebook, Instagram, and email platforms to promote products and servic
  • es.Track and report on campaign performance, optimizing for better engagement and lead generati


on.
Requireme

  • nts:Minimum of 5 years of experience in digital marketing, with a focus on content creation, website management, and lead generat
  • ion.Hands-on experience with Mailc himp, Link edIn, Face book, and Insta g
  • ram.Strong knowledge of SEO, social media management, and email marketing strateg
  • ies.Proficiency in analytics tools (e.g., Google Analytics) and social media management platfo
  • rms.Excellent communication and content creation ski
  • lls.Ability to work independently and manage multiple projects in a remote work environm


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